Skip to main content
| South Coast | Southampton

This website uses cookies to offer you a better browsing experience.

Meet Will Palmer

Your local Sandler trainer in Southampton.

"It’s a hugely satisfying role and a real privilege to watch the transformational impact on the outlook and performance of an individual, a team and an entire organisation."

-Will Palmer 

Formal picture of Will

Will Palmer

A sales career that started in the early IT industry in the 1980’s followed a path through channel sales, enterprise sales, sales management, sales directorships and sales VP positions. The common theme through this period of my career was working for relatively small companies who all planned for explosive growth. Managing sales teams through 2 successful company IPO’s I had to constantly evolve my own selling style and learn how to forge a huge variety of strong-willed, high performing sales individuals into world class sales teams.

By the early 2000’s it was time for a shift of gear, so for the next 15 years I owned, managed, acquired, sold and invested in a number of my own businesses. Risking my own money, building my own management teams and generating brand new revenue streams from scratch brought a whole new set of pressures !

4 investment/start-ups, 3 disposals, an MBO and a PE equity partnership later I’ve come to appreciate the unique perspective that business ownership brings.

However, throughout everything I’ve done I’ve never been able to lose that “sales gene” and I’ve never lost the thrill of closing an order or winning a new customer. Whether it’s me or a member of my team who’s actually walking a deal over the line, nothing in business comes close to the buzz of landing that purchase order.

So it was a logical step for me to combine my “selling experiences” with my “ownership experiences” and to step into a training and coaching role where I’m now helping other business owners and leadership teams fulfil their own growth dreams.

I’m passionate about encouraging ambitious sales professionals, sales leaders and business entrepreneurs to discover and implement repeatable business methodologies that challenge and inspire and which help them be the very best versions of themselves they can possibly be.

It’s a hugely satisfying role and a real privilege to watch the transformational impact on the outlook and performance of an individual, a team and an entire organisation.

I cannot recommend Will highly enough. He is energetic, wise, an effective communicator and will help lead any company he works with to success.

Will shows great insight and quickly identifies opportunities for growth and more effective leadership. He is more than able to work at all levels in the organisation, swiftly gaining buy-in to winning game plans and facilitating sound Board decisions and strategies.

Will is an absolute master at the business of selling. He will spot opportunities to improve your sales process and will help develop your sales professionals and leadership teams to faster, more profitable successes.

His fast, no nonsense approach is brilliant and his background as a successful entrepreneur, investor and in business development means he brings a wealth of experience to the companies and leaders he works with.

Lisa Hammond, CEO, Centrix Software

Connect with Will Palmer

Will Palmer is a frequent guest expert contributor for the Sandler national business solutions Blog, as well as a recognised expert in the Fareham area.

He welcomes you to connect via LinkedIn.

Sandler recognized as a "Top 20 Sales Training Company" by Selling Power Magazine

The four main criteria Selling Power uses when selecting the top sales training companies includes:

  • Depth and breadth of training offered
  • Innovative and new offerings (specific training course or methodology) or delivery methods
  • Ability to customise offerings
  • Strength of client satisfaction


Sandler as a Top 20 Sales Training Company

Training Industry has recognised Sandler six consecutive times, and evaluates sales training companies according to the following criteria:

  • Industry recognition and impact on the sales training industry
  • Innovation in the sales training market
  • Company size and growth potential
  • Breadth of service offering
  • Strength of clients served
  • Geographic reach

Sandler awarded #1 by Entrepreneur Magazine

Sandler has been recognised as the #1 Sales Training Company twelve times by Entrepreneur Magazine’s “Franchise 500”