Closing a deal is the culmination of a process, not the result of a tip or trick at the end of a meeting that makes your prospect buy.
Traditional selling involved the ‘Tough Guy’s Selling System’ - Always be Closing, ABC. It doesn’t work and puts too much emphasis on the ‘close'.
You want to use the ‘Smart Guy’s Selling System’ - Always be Qualifying, ABQ. If you qualify stringently you can close easily.
In our new guide, we look at 7 reasons your deals might not be closing and what you can do about it.
7 Reasons your Deals aren’t Closing